Over 20 years ago, these authors wrote an incredibly prophetic book, actually saw part of the future and told us what would happen. It presented groundbreaking and earth-shattering concepts to marketers. Be the first to ask a question about The One to One Future. The Future of One to One Marketing Introduction How context aware content, personalization and conversation create the opportunity for “web engagement” and is the future of personalized marketing. Karen M. McManus Delves into Dark Family Legacies with 'The Cousins'. Rent and save from the world's largest eBookstore. Building Relationships One Customer at a Time, The One to One Future: Building Relationships One Customer at a Time, Tailoring Health Messages: Customizing Communication With Computer Technology, Business & Economics / Customer Relations. There are no discussion topics on this book yet. The One to One Future revolutionized marketing when it was first published. The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. Don Peppers, Martha Rogers. Currency Doubleday, 1993 - Business & Economics - 443 pages. A should-read book on direct marketing for the knowledge worker, manager, executive, or entrepreneur. Mass market of one... Good concept, but unfortunately the examples are very outdated. by Crown Business. Let us know what’s wrong with this preview of, Published Highly recommend. Another hugely valuable book in the days of the dot.bomb. It is now commonplace and probably doesn't offer much help. Personal marketing is what the customers This is due to changing households, complex technology-based products, new ways to stop and pay, intense competition, additional channels, and declining advertising effectiveness. I receive their newsletter & magazine. Start by marking “The One to One Future” as Want to Read: Error rating book. A classic that must be read again and again to really grasp the significance. Over 20 years ago, these authors wrote an incredibly prophetic book, actually saw part of the future and told us what would happen. Goodreads helps you keep track of books you want to read. We’ve come a long way since 1993 when Don Peppers and Martha Rogers Ph.D. introduced marketing people to the concept of one-to-one marketing. Using the 1 to 1 techniques, readers will discover what their customers want today and what they will want tomorrow. This tied directly into a business partnership between I firm I was Principal at and the leading software vendor in this space, at that time (ATG, now part of Oracle). Already being tested in companies such as Procter & Gamble, Nissan, and American Express, the 1 to 1 system represents a major evolution in business. The One to One Future The One to One Futurewas published in 1993, which was well into the high time of database marketing. Welcome back. Just a moment while we sign you in to your Goodreads account. Recommended by Seth Godin--"took a simple truth--that it's cheaper to keep an old customer than it is to get a new one--and articulated the entire field of customer relationship management. Way before it's time! It was way ahead of its time when it came out and reading now gives good foundation to what as become the way marketers approach customers in the new media - social media. It was a marketing-focused work, but it examined the way people bought things, and how businesses dealt with those relationships. Check out the new look and enjoy easier access to your favorite features. December 14th 1996 Remember when this was written-1993! But, unfortunately the examples are very outdated. Some great morsels! Peppers and Rogers presented the idea of switch- It was a marketing-focused work, but it examined the way people bought things, and how businesses dealt with those relationships. Read, highlight, and take notes, across web, tablet, and phone. Incredible book. This book is not yet featured on Listopia. We haven't found any reviews in the usual places. Mass marketing is obsolete. Then considered a radical rethinking of marketing basics, this bestselling book has become today's bible for marketers. Now finally available in paperback, this completely revised and updated edition--with an all-new User's Guide--takes readers step-by-step through the latest strategies needed for The One to One Future: Building Relationships One Customer at a Time.

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