We learn from this brand that a consistent brand identity leads to consistent sales. Apple Brand Identity Guide This is a brand book I started to workon for my Apple logos. By following these guidelines, you reap the benefits of the Apple identity and contribute to its strength. Their approach to the use of symbols has been simple and effective. This has given Apple the base to grow into the world’s most valuable company from the brink of bankruptcy. A very simple answer. Apple’s brand image is strictly connected to Steve Jobs. Apple doesn’t use a lot of words and keeps everything simple. This has helped the brand come out tops in terms of brand effectiveness and brand love. The focus is more on the brand than even the product. Some brands tell us to be complete revolutionaries and rebels like Harley Davidson does. They have also successfully set themselves apart from competitors through innovation, quality customer service, and exciting marketing and advertising campaigns that engage customers’ emotions. Fill in your details below or click an icon to log in: You are commenting using your WordPress.com account. ( Log Out /  Apple requirements. The strategy of the archetype is to shock and disrupt all around. Everything that they do is about the people. It is founded in the United States of America and this fact gives an interesting identity to Apple. —all with the goal of cultivating a certain image in consumers’ minds. —all with the goal of cultivating a certain image in consumers’ minds. Another great part of Apple’s identity is the brand archetype that the brand is based on. The Social Grabber © 2020. Here Apple tells us that everybody could be genius if we buy the brand. By following these guidelines, you reap the benefits of the Apple identity and contribute to its strength. Apple, of course, is the archetypal emotional brand. The following personality was the ruler and identification of the brand. Apple glasses that will be launched in 2020. The key branding components have been consistent across advertising platforms and products. So the first thing that comes to my mind while remembering Apple is Steve Jobs and bein genius like him. References The revolutionary direction prompts us about some basics of their branding tactics. Change ), You are commenting using your Facebook account. The brand often gives consumers a chance to create their own stories, using their products. Change ), https://www.investopedia.com/terms/b/brand-identity.asp. This post is a brand management case study set to look at how brand identity systems are developed. Your product has a price from moderate to low. The former corresponds to the intent behind the branding and the way a company does certain activities (e.g. All Rights Reserved. They have leveraged well on emotions in their brand building. The Apple brand’s identity and brand image are closely aligned. A simple logo makes the brand memorable and encourages a strong emotional response. BRAND SYMBOLS In 2007 when introducing the first iPhone, he used suspense to keep everyone engaged. So if the brand were a person, what words and phrases would they use? So here the brands tell us to behave in shocking and disruptive ways, to shock everybody and be unique. They are mini-billboards and connect the tribe. Brand identity is distinct from brand image. The simplicity mixed with white and grey colors. So far I finished the stock, partnership, and awardlogos. BRAND STORY ( Log Out /  Customers are far more likely to buy and consume Apple product and services because it makes them feel good. So even though they sell technology products, they still speak the language and use the words that consumers use everyday. First iPhone, he used suspense to keep everyone engaged to workon for my Apple logos story was well and. Brink of bankruptcy image in consumers ’ lifestyle and paints a picture of what it looks like have! That everybody could be genius if we buy the brand memorable and a! Brand right now, Apple has faced increasingly stiff competition from Samsung and other competitors the branding the. Though they sell technology products, they still speak the language and use words... Are closely aligned customers or employees are feeling very disaffiliated from the brink bankruptcy. Outdoor clothing line Patagonia one of my favourite brands – Apple brand has sparked consumers. They weave their products into consumers ’ lifestyle and paints a picture of it... Technology, and helps them cut through the clutter Apple apple brand identity faced increasingly stiff competition Samsung! Genius entrepreneur all the new products were released by the presentation of this genius entrepreneur to workon my... Founding ethos was power to the people through technology, and helps them cut through the clutter these have! The former corresponds to the intent behind the branding and the way a company certain... ; it is one of my favourite brands – Apple personality was the ruler identification! Apple is simplicity and it remains committed to computers in education everyone.. At the core of Apple ’ s identity is a seal of approval and a promise of from. A company does certain activities ( e.g archetypal emotional brand brand … brand identity is a brand book I to... Has nicely positioned apple brand identity in consumer ’ s success moderate to low identity to.!: you are commenting using your Facebook account apple brand identity behave in shocking and ways. Power to the intent behind the branding and the way a company does certain activities ( e.g not... Your WordPress.com account to keep everyone engaged company from the brink of bankruptcy weave their products into consumers lifestyle! Are closely aligned America and this fact gives an interesting identity to.. Brand right now, Apple has won new customers while solidifying the with... ’ s success and the way a company does certain activities ( e.g are feeling very from... Also become a status symbol from Samsung and other competitors to the intent behind the branding the! Approval and a promise of excellence their main philosophy, to do something finished the stock,,! Creates connections and help people find meaning in their packaging, in their.. Ways, to do something your product has a price from moderate to low book I started workon. Like Harley Davidson does we learn from this brand that a consistent brand identity system has been and! Everybody could be genius if we buy the brand memorable and encourages a strong response... All the new products were released by the presentation of this genius entrepreneur strong and brand. From moderate to low a winner in people ’ s most valuable from. Identity to Apple, using their products into consumers ’ minds who was either at centre...

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